Welcome to the introduction
to the "Artistic
of my web-portfolio. Below you will find a brief outline of
and background to what you will find.
I've only been doing what one should call "artistic direction" since
1995. I suppose that a few projects I led before then were
in that direction, but I wouldn't give my role then the title
of "art director" as I had not yet fully developed a full understanding
of photographic and graphic expression, therefore could not fully
exploit and manage the intricacies of how they work together.
At the risk of immodest I can also say that, since my
graphic beginnings in 1984, I have also accumulated at least
a working knowledge of every other trade around visual design
that aids and supports its successful publication.
In my opinion, every element in every design plays
a role in getting the intended message across to the viewer.
The message is the most important part of any presentation;
design only expresses it. In addition, a vague impression (or
'feeling' as we often expected to 'feel' today) will only
become even more vague and diluted as it moves down the creation
process through to the viewer who sees it. A
clear message with the phrasing to fit, the images to suit
it and the page design to give it attitude will be as a punch
to the passing eye and will leave a lasting impression in the
mind behind it.
I have always done my best to apply the above to all of my
work. Here I have included a few of my favourite publications:
you can find them in the 'Tome II - 'Graphic Design' section
of the contents page. To get there, just click on either the
'index' below or the or the big 'jm-schomburg' heading above.
If you would like to contact me, you can do so through the
envelope you will see in the lower-right side of your screen.
And please, have a nice visit.